The Shake Lab Johnny Rockets Fan Appreciation project was designed to reward loyal Johnny Rockets fans with a fun & interactive event. It was also an opportunity to blind taste-test Guests in order for the brand to consider a new vendor’s product for Shake recipes. Shake Lab combined the elements of taste-testing and Shake innovation with a laboratory theme. At the event, our crew wore Johnny Rockets Shake Lab branded lab coats, goggles and other fun accessories to create an imaginative laboratory atmosphere on the patio of the Johnny Rockets Melrose restaurant. The space was accented with colorful test tubes, beakers and magnifying glasses.
On this day we sampled over 400 consumers and helped the brand to determine what would be the next world-famous shake recipe to be featured on the menu.
SWAY Events